Edit ModuleShow Tags
Published:

3 Tips for Great Grocery Store Tours



Katie NelsonThis featured post is by Katie Nelson. Connect with her on LinkedIn.

Have you ever given an educational grocery store tour? Before beginning my dietetic internship, I had never even given the idea a thought. But now that I know what the experience is like, I know that having a few key items to focus on while planning my tours has really improved the content of them and the confidence I have in giving them. Giving an educational grocery store tour is different from giving an educational lecture in many ways. Here are a few tips to prepare you to give the best tour possible.  

Know Your Audience 

Be sure to determine exactly who your target audience is, keeping in mind their socioeconomic status, age and education level. Preparing a tour for 4-year-old preschoolers is very different from preparing a tour for college professors. Asking your participants about what they normally buy is a great way to keep them interested. 

Know Your Store 

All grocery stores are not created equal. Some have large specialty sections where you could spend time educating your participants about the qualities of foods such as nutritional yeast and probiotics, but this is not always the case. Give yourself a tour of the store a few days before the real deal to ensure the products you plan to highlight are available. Create a script that follows the layout of the store to keep things moving smoothly. 

Know the Message You Want to Provide 

This works as your objective. Making sure to drive home your message to your audience is very important to ensure they learn something on your tour. For example, if the tour is for young kids, keep the message simple, like “try new foods.” If your tour is for adults and the topic is label reading, make sure the areas of the store you visit allows your clients to practice this. Making an outline of your main points while taking into consideration the layout of the store will ensure your clients get the takeaway message.  

Finally, don’t fret if your first store tour does not go as planned. Giving educational tours takes practice and patience. If participants come up with a question you do not know the answer to, it is okay to let them know you will get back to them with the answer. Take a deep breath and know that you can do it!  


Katie Nelson is a recent graduate of the Missouri State University Dietetic Internship and is now Registration Eligible. She is currently on the job hunt and is excited to see where the wonderful field of Nutrition and Dietetics takes her. Connect with Katie on LinkedIn

(Photo: Thinkstock/eternalcreative)

Edit Module
blog comments powered by Disqus

More Articles

National Wear Red Day is Friday

National Wear Red Day is Friday

As dietitians we can help to raise awareness and participate in the celebration of National Wear Red Day.
What is Coconut Flour? Plus a Coconut Flour Mini-Muffins Recipe

What is Coconut Flour? Plus a Coconut Flour Mini-Muffins Recipe

Coconut flour has a unique nutrition profile and makes a delicious, addition to all kinds of recipes, including this one for Coconut Flour Mini-Muffins.
Can Incentives Change Health Outcomes in South Africa?

Can Incentives Change Health Outcomes in South Africa?

From reduced gym membership fees to discounts on healthy foods to exclusive travel deals, financial incentives can be an attractive motivator for making healthy choices. But the most successful incentivized health programs don’t focus on monetary reward alone; they also embrace positive reinforcement, shared goals and the spirit of community.
Edit Module
Edit ModuleShow Tags
Edit Module
Advertise with Food & Nutrition
Edit ModuleShow TagsEdit ModuleShow Tags


Student Scoop

A guest blog written for students members of the Academy of Nutrition and Dietetics.

About This Blog

Student Scoop is a guest blog written by members of the Academy of Nutrition and Dietetics for students and interns in nutrition and dietetics. Content – including information, recipes and views expressed – is that of the authors and does not reflect the positions or policies of Food & Nutrition Magazine or the Academy of Nutrition and Dietetics. Bloggers are required to pledge they will not write for Student Scoop on topics, companies or trade organizations they currently represent or have represented at any time. 

Learn about our guest blogs!

Comments Policy

Food & Nutrition Magazine provides this forum to exchange ideas, opinions and contributions within a positive community. Diverse viewpoints and constructive, respectful dialogue are welcome. Rudeness, misinformation, self-promotion and abuse are not. We reserve the right, without warning or notification, to remove comments and block users we determine violate this policy or our Terms & Conditions. You must include your name or be logged into a personal account on Disqus, Facebook, Twitter or Google+ to comment.

Archives


Edit Module

Get Student Scoop in Your RSS

Use your RSS reader's instructions to add Student Scoop to your list:

Atom Feed Subscribe to Student Scoop »

Get Our Blogs in Your Email

Stone Soup
Student Scoop